9780130913609

Consumer Behavior

  • ISBN 13:

    9780130913609

  • ISBN 10:

    013091360X

  • Edition: 5th
  • Format: Hardcover
  • Copyright: 06/01/2001
  • Publisher: Pearson College Div
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For consumer behavior courses.This text is the leading undergraduate book for consumer behavior. It's very current, hip and engaging, while reflecting the latest research.

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