9780133657685

Consumer Behavior: Buying, Having, and Being

  • ISBN 13:

    9780133657685

  • ISBN 10:

    013365768X

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 03/01/1999
  • Publisher: Prentice Hall Professional Technical Reference

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Using a lively writing style, examples that relate directly to students as consumers, and cutting-edge research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

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