Consumer Behavior

  • ISBN 13:


  • ISBN 10:


  • Edition: 9th
  • Format: Hardcover
  • Copyright: 01/07/2010
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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For undergraduate and graduate consumer behavior courses.

Explore the "act of buying" and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.

Consumers Rule; Perception; Learning and Memory; Motivation and Values; The Self; Personality and Lifestyles; Attitudes and Persuasive Communications; Individual Decision Making; Buying and Disposing; Groups; Organizational and Household Decision Making; Income and Social Class; Ethnic, Racial, and Religious Subcultures; Age Subcultures; Cultural Influences on Consumer Behavior; Global Consumer Culture

For marketing professionals who want to understand the latest trends in consumer behavior.

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