Consumer Behavior Buying, Having, and Being

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

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• Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
• Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents.
• Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 013347223X/ ISBN-13: 9780133472233. That package includes ISBN-10: 0133450899/ISBN-13: 9780133450897 and ISBN-10: 0133451925/ISBN-13:9780133451924 .

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Section 1

Foundations of Consumer Behavior 3

Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior 4

Chapter 2 Decision Making and Consumer Behavior 36

Chapter 3 Cultural Influences on Consumer Decision Making 78

Chapter 4 Consumer and Social Well-Being 130

Section 2

Internal Influences on Consumer Behavior 171

Chapter 5 Perception 172

Chapter 6 Learning and Memory 206

Chapter 7 The Self 248

Chapter 8 Attitudes and Persuasion 300

Section 3

External Influences on Consumer Behavior 349

Chapter 9 Group and Situational Effects on Consumer Behavior 350

Chapter 10 Consumer Identity I: Sex Roles and Subcultures 404

Chapter 11 Consumer Identity II: Social Class and Lifestyles 454

Chapter 12 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion 500