Consumer Behavior : Buying, Having, and Being

  • ISBN 13:


  • ISBN 10:


  • Edition: 8th
  • Format: Hardcover
  • Copyright: 01/01/2009
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Sorry, this item is currently unavailable.


Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peoplers"s social experiences. Social networking, sensory marketing, illusion of truth effect, interactive mobile marketing, cross-cultural value differences, impression management, doppelganger brand image, red campaign, CSR, low literate consumer, crowdsourcing, and multigenerational marketing. For marketing professionals to understand the latest trends in consumer behavior.

Table of Contents

Read more

Write a Review