Consumer Behavior

ISBN 13:
9780132671842
ISBN 10:
0132671840
Edition: 10th
Format: Hardcover
Copyright: 12/27/2011
Publisher: Prentice Hall
Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

Consumer Behavior

9780132671842

0132671840

Summary

Table of Contents

Write a Review

Consumer Behavior

9780132671842

0132671840

Summary

Table of Contents

Write a Review

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