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INTERNATIONAL MARKETING is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world!
Table of Contents
The International Marketing Environment
The Global Marketing Imperative
Appendix A: The Basics of Marketing
Appendix B: Geography and Global Warming
Trade Institutions and Trade Policy
The Cultural Environment
The Economic Environment
The Political and Legal Environment
Cases: The Catfish Dispute
Trick or Treat
Marketing Cigarettes and Tobacco
Car Financing in China
International Market Entry and Development
Marketing Organization, Implementation and Control
Market Entry and Expansion
Cases: Damar International
Polar-Adidas. Parker Pen
Export Marketing Mix
Cases: Dr. Eris ? Cosmetics from Poland
The Global Marketing Mix
Global Product Management and Branding
Global Logistics and Materials Management
Appendix C: Careers in International Marketing
Cases: International Marketing and the NBA
Oil for Food
Blood Free Diamonds
Table of Contents provided by Publisher. All Rights Reserved.