9780324317022

International Marketing

  • ISBN 13:

    9780324317022

  • ISBN 10:

    0324317026

  • Edition: 8th
  • Format: Paperback
  • Copyright: 08/18/2006
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

INTERNATIONAL MARKETING is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world!

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