International Marketing

International Marketing
- ISBN 13:
9780324190465
- ISBN 10:
0324190468
- Edition: 7th
- Format: Hardcover
- Copyright: 05/22/2003
- Publisher: South-Western College Pub
- Newer Edition
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Summary
A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.