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International Marketing: 2002 Update

by: Czinkota, Michael R.

International Marketing: 2002 Update

by: Czinkota, Michael R.

ISBN 13:
9780030330964
ISBN 10:
0030330963
Edition: 1st
Format: Paperback
Copyright: 06/01/2001
Publisher: Thomson Learning
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Preface

vii

About the Authors

PART ONE The International Environment

The International Marketing Imperative

(28)

International Trade Institutions and U.S. Trade Policy

(27)

The Cultural Environment

(35)

The Economic Environment

(41)

The Financial Environment

133

(28)

The International Political and Legal Environment

161

(63)

Video Case: Global Vendor Relations at Pier 1 Imports

188

(2)

IKEA in the USA

190

(5)

The World Car Market

195

(5)

Hong Kong: The Market of the Future or No Future

200

(7)

U.S. Tobacco Exports: A New Perspective

207

(5)

The Once and Future Ivory Trade

212

(6)

One Afternoon at the United States International Trade Commission

218

(6)

PART TWO Beginning International Marketing Activities

Building the Knowledge Base

224

(41)

The Export Process

265

(20)

Export Intermediaries, Licensing, and Franchising

285

(18)

Product Adaptation

303

(28)

Export Pricing Strategies

331

(26)

International Communications

357

(31)

Channels and Distribution Strategies

388

(76)

Water from Iceland

427

(6)

Joemarin Oy

433

(6)

Sperry/MacLennan Architects and Planners

439

(5)

Spectrum Color Systems, Inc.

444

(6)

Video Case: Lakewood Chopsticks Exports

450

(3)

Otjiwarongo Crocodile Ranch

453

(6)

Damar International

459

(5)

PART THREE Global Marketing Management

Global Strategic Planning

464

(23)

Global Market Expansion

487

(21)

Product and Brand Management

508

(28)

Services Marketing

536

(26)

Global Pricing Strategies

562

(20)

Logistics and Supply Chain Management

582

(32)

Global Promotional Strategies

614

(34)

Marketing Organization, Implementation, and Control

648

(78)

Amazon.com

677

(6)

Benetton

683

(2)

Parker Pen Company

685

(3)

Nova Scotia

688

(6)

AOL: International Expansion

694

(2)

Nike in Southeast Asia

696

(3)

Video Case: ESPN

699

(2)

Aftermath of an Environmental Disaster: Union Carbide in Bhopal

701

(4)

Establishing an Overseas Law Office

705

(3)

Video Case: Whirlpool and the Global Appliance Industry

708

(4)

Attracting Foreign Direct Investment: German Luxury Cars in the U.S.

712

(4)

Comeback from a Near-Death Experience: Audi of America 1992--1997

716

(4)

Marketing and the Environment: Tuna versus Dolphins

720

(6)

PART FOUR International Marketing Transitions

Countertrade

726

(20)

Newly Emerging Markets

746

(20)

The Future

766

Kadimi Group

788

Customer Service Online: The HP Designjet

792

Ecological Cooling: The Fridge from Eastern Germany

799

The F-18 Hornet Offset

802

An Expatriate Tour in EI Salvador

809

Video Case: A Taste of the West

813

Credits and Acknowledgments

P-1

Name Index

I-1

Subject Index

I-7

Amazon no longer offers textbook rentals. We do!

International Marketing: 2002 Update

International Marketing: 2002 Update

9780030330964

0030330963

Table of Contents

Supplemental Materials

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Amazon no longer offers textbook rentals. We do!

International Marketing: 2002 Update

International Marketing: 2002 Update

9780030330964

0030330963

Table of Contents

Supplemental Materials

Write a Review

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