9781133627517

International Marketing

  • ISBN 13:

    9781133627517

  • ISBN 10:

    113362751X

  • Edition: 10th
  • Format: Paperback
  • Copyright: 08/13/2012
  • Publisher: Cengage Learning

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!

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