9780030211133

Advertising, Promotion and Supplemental Aspects of IMC

  • ISBN 13:

    9780030211133

  • ISBN 10:

    0030211131

  • Edition: 5th
  • Format: Hardcover
  • Copyright: 08/02/1999
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.

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