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Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications
Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications
- ISBN 13:
9780030103520
- ISBN 10:
0030103525
- Edition: 4th
- Format: Hardcover
- Copyright: 08/01/1996
- Publisher: South-Western Pub
- Newer Edition
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Summary
The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.
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