9780324321432

Advertising, Promotion, And Other Aspects of Integrated Marketing Communications

  • ISBN 13:

    9780324321432

  • ISBN 10:

    0324321430

  • Edition: 7th
  • Format: Hardcover
  • Copyright: 01/20/2006
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.

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