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Advertising Promotion and Other Aspects of Integrated Marketing Communications

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Book cover for Advertising Promotion and Other Aspects of Integrated Marketing Communications

Advertising Promotion and Other Aspects of Integrated Marketing Communications

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  • ISBN 13: 9780324593600
  • ISBN 10: 0324593600
  • Edition: 8th
  • Format: Hardcover
  • Copyright: 12/29/2008
  • Publisher: South-Western College Pub
  • Newer Edition
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