Strategic Management and Competitive Advantage Concepts
- ISBN 13:
- ISBN 10:
- Edition: 5th
- Format: Paperback
- Copyright: 08/14/2014
- Publisher: Pearson
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Core strategic management concepts without the excess.
Just the essentials, Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.
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Students, if interested in purchasing this title with MyManagementLab, ask your instructor for the correct package ISBN. Instructors, contact your Pearson representative for more information.
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- Present Specific Issues in a Flexible Format: Each chapter has four short sections that present specific issues in more depth, allowing the professor and the student to adapt the text to their particular needs.