9780132338233

Strategic Management and Competitive Advantage : Concepts and Cases

  • ISBN 13:

    9780132338233

  • ISBN 10:

    0132338238

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 01/01/2010
  • Publisher: Pearson College Div
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

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