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Strategic Management and Competitive Advantage : Concepts and Cases
Strategic Management and Competitive Advantage : Concepts and Cases
- ISBN 13:
9780132338233
- ISBN 10:
0132338238
- Edition: 2nd
- Format: Hardcover
- Copyright: 01/01/2010
- Publisher: Pearson College Div
- Newer Edition
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Summary
For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
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