Strategic Management and Competitive Advantage : Concepts and Cases

ISBN 13:
9780132338233
ISBN 10:
0132338238
Edition: 2nd
Format: Hardcover
Copyright: 01/01/2010
Publisher: Pearson College Div
Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

The Tools of Strategic Analysis
What Is Strategy and the Strategic Management Process?
Evaluating a Firms External Environment
Evaluating a Firms Internal Capabilities
Cases: Bill Drayton's Ashoka
Apple Computer Inc.: iPod and iTunes
Swatch and the Global Watch Industry
Wal-Mart Stores
Inc.
Harlequin Enterprises: The Mira Decision
Nucor in 2005
Business Level Strategies
Cost Leadership
Product Differentiation
Cases: Samsung Electronics
JetBlue: Too Much Turbulence
Bang & Olufsen: The Electronics Entertainment Industry in 2003
The Levi's Personal Pair Proposal
Hong Kong's Ocean Park: Taking on Disney
Corporate Strategies
Vertical Integration
Corporate Diversification
Organizing to Implement Corporate Diversification
Strategic Alliances
Mergers and Acquisitions
Cases: eBay: To Drop Off or Not
Nucleon
Inc.
British Sky Broadcasting
L'Oreal- Body Shop Acquisition
Extending the "easy" Business Model: What Should easyGroup do Next?
Hallmark Cards in 2006
Cooper Industries (A)
Ben & Jerry's Japan
Toyota's Strategies and Initiatives in Europe
Hewlett Packard in 2001
Vodafone: Out of Many One
Table of Contents provided by Publisher. All Rights Reserved.

Strategic Management and Competitive Advantage : Concepts and Cases

9780132338233

0132338238

Summary

Table of Contents

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