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Strategic Management and Competitive Advantage
Strategic Management and Competitive Advantage
- ISBN 13:
9780136094586
- ISBN 10:
0136094589
- Edition: 3rd
- Format: Hardcover
- Copyright: 09/10/2009
- Publisher: Prentice Hall
- Newer Edition
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Summary
Core strategic management concepts without the excess.
What Is Strategy and the Strategic Management Process?; Evaluating a Firm’s External Environment; Evaluating a Firm’s Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy
For readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk.
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