Strategic Management and Competitive Advantage
Strategic Management and Competitive Advantage
- ISBN 13:
9780136094586
- ISBN 10:
0136094589
- Edition: 3rd
- Format: Hardcover
- Copyright: 09/10/2009
- Publisher: Prentice Hall
- Newer Edition
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Core strategic management concepts without the excess.
What Is Strategy and the Strategic Management Process?; Evaluating a Firm’s External Environment; Evaluating a Firm’s Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy
For readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk.