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(Pearson Education) A guide integrating the most current strategic management theories and practices, with an array of interactive features. Includes comprehensive cases at the end of each chapter, of companies such as Levi-Strauss and Starbucks, a companion Web site giving students access to online study guides, Internet resources, and more. Softcover. DLC: Strategic planning.
Table of Contents
Introducing the Concepts
The Context of Managing Strategically
Assessing Opportunities and Threats: Doing an External Analysis
Assessing Strengths and Weaknesses: Doing an Internal Analysis