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Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing readers with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action.
Table of Contents
Chapter 1: Introducing the Concepts
Chapter 2: The Context of Managing Strategically
Chapter 3: Assessing Opportunities and Threats: Doing an External Analysis
Chapter 4: Assessing Strengths and Weaknesses: Doing an Internal Analysis