9780132620673

Strategic Management in Action

  • ISBN 13:

    9780132620673

  • ISBN 10:

    0132620677

  • Edition: 6th
  • Format: Paperback
  • Copyright: 07/26/2012
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing readers with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action.

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