9780136078289

Strategic Management in Action

  • ISBN 13:

    9780136078289

  • ISBN 10:

    0136078281

  • Edition: 5th
  • Format: Paperback
  • Copyright: 07/02/2009
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The strategic management text that effectively integrates strategy theory and strategy practice. Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits For business professionals involved in strategic planning.

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