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Sports and Entertainment Marketing
Sports and Entertainment Marketing
- ISBN 13: 9780538445146
- ISBN 10: 0538445149
- Edition: 3rd
- Format: Hardcover
- Copyright: 03/29/2007
- Publisher: Cengage Learning
- Newer Edition
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Summary
SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
