Sports and Entertainment Marketing

Sports and Entertainment Marketing
- ISBN 13:
9780538694773
- ISBN 10:
0538694777
- Edition: 1st
- Format: Paperback
- Copyright: 11/24/1999
- Publisher: South-Western Educational Pub
- Newer Edition
New From $59.64
Sorry, this item is currently unavailable.
List Price $60.00 Save $0.36
New
$59.64
Usually Ships in 24-48 Hours
We Buy This Book Back!
Included with your book
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Sports and Entertainment Marketing takes your students on a step-by-step journey through the world of marketing. Students encounter and learn about the key functions of marketing and how those functions are applied to sports and entertainment. Each marketing function is incorporated throughout the text and highlighted with an icon to indicate how it is used in the marketing process.