Marketing
Marketing
- ISBN 13:
9780078029004
- ISBN 10:
0078029007
- Edition: 4th
- Format: Hardcover
- Copyright: 01/03/2013
- Publisher: McGraw-Hill Education
- Newer Edition
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Summary
With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.