Marketing
Marketing
- ISBN 13:
9780077729028
- ISBN 10:
0077729021
- Edition: 5th
- Format: Hardcover
- Copyright: 01/26/2015
- Publisher: McGraw-Hill Education
- Newer Edition
Used From $183.76
Sorry, this item is currently unavailable.
List Price $251.44 Save $67.68
Used
$183.76
Usually Ships in 24-48 Hours
We Buy This Book Back!
Included with your book
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Grewal/Levy Marketing was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect for Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.