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This text applies the marketing concept. Marketing and it's supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and stresses values, ethics, entrepreneurship, assessment and global topics.
Table of Contents
Assessing the Marketplace
Overview of Marketing
Developing Marketing Strategies
Analyzing the Environment
Understanding the Marketplace
Targeting the Marketplace
Segmenting & Targeting
Developing New Products
Managing the Product Portfolio and Branding
The Role of Services
Designing the Channel and Supply Chain Management
Integrated Marketing Communication
Table of Contents provided by Publisher. All Rights Reserved.