9780073049021

Marketing

  • ISBN 13:

    9780073049021

  • ISBN 10:

    0073049026

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 02/20/2007
  • Publisher: McGraw-Hill/Irwin
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This text applies the marketing concept. Marketing and it's supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and stresses values, ethics, entrepreneurship, assessment and global topics.

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