9780619213312

Electronic Commerce: The Second Wave, Fifth Edition

  • ISBN 13:

    9780619213312

  • ISBN 10:

    0619213310

  • Edition: 5th
  • Format: Paperback
  • Copyright: 04/19/2004
  • Publisher: Course Technology
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Electronic Commerce: The Second Wave describes how the landscape of online commerce is changing and evolving. With balanced coverage of both the technological and the strategic aspects of successful e-commerce, readers are able to tackle the real-world business cases included in each chapter. Reflecting changes in the economy and how businesses are responding, this text emphasizes revenue and transaction cost reduction models as an alternative to the older ideas of business models. The author has included the latest technological developments, including increased coverage of wireless technology (m-commerce), so readers are aware of all the latest developments.

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