9781418837037

Electronic Commerce

  • ISBN 13:

    9781418837037

  • ISBN 10:

    1418837032

  • Edition: 7th
  • Format: Paperback
  • Copyright: 03/27/2006
  • Publisher: Course Technology
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Electronic Commerce, Seventh Edition covers emerging online technologies and trends and their influence on the electronic commerce marketplace. This edition highlights important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud. The pedagogical value of this new edition is enhanced through a fresh 4-color interior, and new and updated material that balances the technological with the strategic aspects of successful e-commerce.

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