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Electronic Commerce

by: SCHNEIDER

Electronic Commerce

by: SCHNEIDER

ISBN 13:
9781418837037
ISBN 10:
1418837032
Edition: 7th
Format: Paperback
Copyright: 03/27/2006
Publisher: Course Technology
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Summary

Electronic Commerce, Seventh Edition covers emerging online technologies and trends and their influence on the electronic commerce marketplace. This edition highlights important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud. The pedagogical value of this new edition is enhanced through a fresh 4-color interior, and new and updated material that balances the technological with the strategic aspects of successful e-commerce.

Preface

xvii

Part 1: Introduction

Introduction to Electronic Commerce

(49)

Electronic Commerce: The Second Wave

(10)

Electronic Commerce and Electronic Business

(1)

Categories of Electronic Commerce

(3)

The Development and Growth of Electronic Commerce

(1)

The Dot-Com Boom, Bust, and Rebirth

(2)

The Second Wave of Electronic Commerce

(3)

Business Models, Revenue Models, and Business Processes

(6)

Focus on Specific Business Processes

(1)

Role of Merchandising

(1)

Product/Process Suitability to Electronic Commerce

(2)

Advantages of Electronic Commerce

(1)

Disadvantages of Electronic Commerce

(2)

Economic Forces and Electronic Commerce

(6)

Transaction Costs

(1)

Markets and Hierarchies

(2)

Using Electronic Commerce to Reduce Transaction Costs

(1)

Network Economic Structures

(1)

Network Effects

(1)

Using Electronic Commerce to Create Network Effects

(1)

Identifying Electronic Commerce Opportunities

(5)

Strategic Business Unit Value Chains

(2)

Industry Value Chains

(2)

SWOT Analysis: Evaluating Business Unit Opportunities

(1)

International Nature of Electronic Commerce

(10)

Trust Issues on the Web

(1)

Language Issues

(1)

Culture Issues

(2)

Culture and Government

(2)

Infrastructure Issues

(3)

Summary

(1)

Key Terms

(1)

Review Questions

(1)

Exercises

(1)

Cases

(4)

For Further Study and Research

(4)

Technology Infrastructure: The Internet and the World Wide Web

(55)

The Internet and the World Wide Web

(7)

Origins of the Internet

(1)

New Uses for the Internet

(1)

Commercial Use of the Internet

(1)

Growth of the Internet

(1)

Emergence of the World Wide Web

(3)

Packet-Switched Networks

(2)

Routing Packets

(2)

Internet Protocols

(6)

TCP/IP

(1)

IP Addressing

(1)

Domain Names

(2)

Web Page Request and Delivery Protocols

(1)

Electronic Mail Protocols

(1)

Unsolicited Commercial E-Mail (UCE, Spam)

(1)

Markup Languages and the Web

(14)

Standard Generalized Markup Language

(1)

Hypertext Markup Language

(6)

Extensible Markup Language (XML)

(5)

HTML and XML Editors

(1)

Intranets and Extranets

(3)

Intranets

(1)

Extranets

(1)

Public and Private Networks

(1)

Virtual Private Network (VPN)

(1)

Internet Connection Options

(7)

Connectivity Overview

(1)

Voice-Grade Telephone Connections

(1)

Broadband Connections

(2)

Leased-Line Connections

(1)

Wireless Connections

(4)

Internet2 and the Semantic Web

(2)

Summary

(1)

Key Terms

(2)

Review Questions

(1)

Exercises

(1)

Cases

(3)

For Further Study and Research

101

(5)

Part 2: Business Strategies for Electronic Commerce

Selling on the Web: Revenue Models and Building a Web Presence

106

(59)

Revenue Models

107

(25)

Web Catalog Revenue Models

108

(7)

Digital Content Revenue Models

115

(2)

Advertising-Supported Revenue Models

117

(4)

Advertising-Subscription Mixed Revenue Models

121

(1)

Fee-for-Transaction Revenue Models

122

(8)

Fee-for-Service Revenue Models

130

(2)

Revenue Models in Transition

132

(4)

Subscription to Advertising-Supported Model

133

(1)

Advertising-Supported to Advertising-Subscription Mixed Model

133

(1)

Advertising-Supported to Fee-for-Services Model

133

(1)

Advertising-Supported to Subscription Model

134

(1)

Multiple Transitions

134

(2)

Revenue Strategy Issues

136

(4)

Channel Conflict and Cannibalization

137

(1)

Strategic Alliances and Channel Distribution Management

138

(1)

Mobile Commerce

139

(1)

Creating an Effective Web Presence

140

(6)

Identifying Web Presence Goals

140

(1)

Achieving Web Presence Goals

141

(5)

Web Site Usability

146

(5)

How the Web is Different

146

(1)

Meeting the Needs of Web Site Visitors

147

(2)

Trust and Loyalty

149

(1)

Rating Electronic Commerce Web Sites

150

(1)

Usability Testing

150

(1)

Customer-Centric Web Site Design

151

(1)

Connecting with Customers

151

(4)

The Nature of Communication on the Web

152

(3)

Summary

155

(1)

Key Terms

155

(1)

Review Questions

156

(1)

Exercises

157

(1)

Cases

157

(4)

For Further Study and Research

161

(4)

Marketing on the Web

165

(52)

Web Marketing Strategies

167

(4)

Product-Based Marketing Strategies

168

(2)

Customer-Based Marketing Strategies

170

(1)

Communicating with Different Market Segments

171

(5)

Trust and Media Choice

172

(1)

Market Segmentation

173

(2)

Market Segmentation on the Web

175

(1)

Offering Customers a Choice on the Web

176

(1)

Beyond Market Segmentation: Customer Behavior and Relationship Intensity

176

(8)

Segmentation Using Customer Behavior

176

(3)

Customer Relationship Intensity and Life-Cycle Segmentation

179

(2)

Acquisition, Conversion, and Retention of Customers

181

(2)

Customer Acquisition, Conversion, and Retention: The Funnel Model

183

(1)

Advertising on the Web

184

(7)

Banner Ads

185

(4)

Other Web Ad Formats

189

(1)

Site Sponsorships

190

(1)

Effectiveness of Online Advertising

190

(1)

E-Mail Marketing

191

(2)

Permission Marketing

191

(1)

Combining Content and Advertising

192

(1)

Outsourcing E-Mail Processing

192

(1)

Technology-Enabled Customer Relationship Management

193

(2)

CRM as a Source of Value in the Marketspace

193

(2)

Creating and Maintaining Brands on the Web

195

(6)

Elements of Branding

195

(1)

Emotional Branding vs. Rational Branding

196

(1)

Brand Leveraging Strategies

197

(1)

Brand Consolidation Strategies

197

(1)

Costs of Branding

197

(1)

Affiliate Marketing Strategies

198

(1)

Viral Marketing Strategies

199

(2)

Search Engine Positioning and Domain Names

201

(6)

Search Engines and Web Directories

201

(1)

Paid Search Engine Inclusion and Placement

202

(2)

Web Site Naming Issues

204

(3)

Summary

207

(1)

Key Terms

207

(2)

Review Questions

209

(1)

Exercises

209

(1)

Cases

210

(3)

For Further Study and Research

213

(4)

Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce

217

(46)

Purchasing, Logistics, and Support Activities

219

(10)

Purchasing Activities

220

(2)

Direct vs. Indirect Materials Purchasing

222

(1)

Logistics Activities

223

(2)

Support Activities

225

(1)

E-Government

226

(2)

Network Model of Economic Organization

228

(1)

Electronic Data Interchange

229

(10)

Early Business Information Interchange Efforts

230

(1)

Emergence of Broader EDI Standards

231

(1)

How EDI Works

232

(5)

Value-Added Networks

237

(2)

EDI on the Internet

239

(3)

Open Architecture of the Internet

240

(1)

Financial EDI

241

(1)

Supply Chain Management Using Internet Technologies

242

(6)

Value Creation in the Supply Chain

242

(2)

Increasing Supply Chain Efficiencies

244

(1)

Using Materials-Tracking Technologies with EDI and Electronic Commerce

245

(2)

Creating an Ultimate Consumer Orientation in the Supply Chain

247

(1)

Building and Maintaining Trust in the Supply Chain

247

(1)

Electronic Marketplaces and Portals

248

(6)

Independent Industry Marketplaces

248

(3)

Private Stores and Customer Portals

251

(1)

Private Company Marketplaces

251

(1)

Industry Consortia-Sponsored Marketplaces

252

(2)

Summary

254

(1)

Key Terms

254

(1)

Review Questions

255

(1)

Exercises

256

(1)

Cases

256

(3)

For Further Study and Research

259

(4)

Online Auctions, Virtual Communities, and Web Portals

263

(46)

Auction Overview

264

(5)

Origins of Auctions

265

(1)

English Auctions

265

(1)

Dutch Auctions

266

(1)

First-Price Sealed-Bid Auctions

267

(1)

Second-Price Sealed-Bid Auctions

267

(1)

Open-Outcry Double Auctions

267

(1)

Sealed-Bid Double Auctions

268

(1)

Reverse (Seller-Bid) Auctions

268

(1)

Online Auctions and Related Businesses

269

(19)

General Consumer Auctions

270

(6)

Specialty Consumer Auctions

276

(1)

Consumer Reverse Auctions and Group Purchasing Sites

276

(3)

Business-to-Business Auctions

279

(4)

Business-to-Business Reverse Auctions

283

(1)

Auction-Related Services

284

(4)

Virtual Communities and Web Portals

288

(12)

Mobile Communications Technology

289

(1)

Mobile Business

290

(1)

Intelligent Software Agents

290

(1)

Virtual Communities

291

(1)

Early Web Communities

292

(2)

Web Community Consolidation

294

(1)

Web Communities in the Second Wave of Electronic Commerce

294

(2)

Revenue Models for Web Portals and Virtual Communities

296

(4)

Summary

300

(1)

Key Terms

300

(1)

Review Questions

301

(1)

Exercises

302

(1)

Cases

303

(2)

For Further Study and Research

305

(4)

The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues

309

(45)

The Legal Environment of Electronic Commerce

311

(11)

Borders and Jurisdiction

311

(3)

Jurisdiction on the Internet

314

(3)

Conflict of Laws

317

(1)

Contracting and Contract Enforcement in Electronic Commerce

318

(4)

Use and Protection of Intellectual Property in Online Business

322

(9)

Web Site Content Issues

322

(4)

Domain Names, Cybersquatting, and Name Stealing

326

(1)

Protecting Intellectual Property Online

327

(1)

Defamation

328

(1)

Deceptive Trade Practices

329

(1)

Advertising Regulation

329

(2)

Online Crime, Terrorism, and Warfare

331

(2)

Online Crime

331

(2)

Online Warfare and Terrorism

333

(1)

Ethical Issues

333

(7)

Ethics and Web Business Policies

334

(1)

Privacy Rights and Obligations

334

(5)

Communications with Children

339

(1)

Taxation and Electronic Commerce

340

(4)

Nexus

341

(1)

U.S. Income Taxes

341

(1)

U.S. State Sales Taxes

342

(1)

European Union Value Added Taxes

343

(1)

Summary

344

(1)

Key Terms

345

(1)

Review Questions

345

(1)

Exercises

346

(1)

Cases

346

(3)

For Further Study and Research

349

(5)

Part 3: Technologies for Electronic Commerce

Web Server Hardware and Software

354

(43)

Web Server Basics

356

(7)

Types of Web Sites

356

(1)

Web Clients and Web Servers

357

(1)

Dynamic Content

358

(2)

Various Meanings of ``Server''

360

(1)

Web Client/Server Communication

361

(1)

Two-Tier Client/Server Architecture

361

(1)

Three-Tier and N-Tier Client/Server Architectures

362

(1)

Software for Web Servers

363

(4)

Operating Systems for Web Servers

364

(1)

Web Server Software

364

(3)

Finding Web Server Software Information

367

(1)

Electronic Mail (E-Mail)

367

(10)

E-Mail Benefits

367

(1)

E-Mail Drawbacks

367

(1)

Spam

368

(1)

Solutions to the Spam Problem

369

(8)

Web Site and Internet Utility Programs

377

(4)

Finger and Ping Utilities

378

(1)

Tracert and Other Route-Tracing Programs

378

(1)

Telnet and FTP Utilities

379

(1)

Indexing and Searching Utility Programs

380

(1)

Data Analysis Software

380

(1)

Link-Checking Utilities

380

(1)

Remote Server Administration

381

(1)

Web Server Hardware

381

(7)

Server Computers

381

(2)

Web Server Performance Evaluation

383

(1)

Web Server Hardware Architectures

384

(4)

Summary

388

(1)

Key Terms

388

(1)

Review Questions

389

(1)

Exercises

390

(1)

Cases

390

(4)

For Further Study and Research

394

(3)

Electronic Commerce Software

397

(41)

Web Hosting Alternatives

398

(2)

Basic Functions of Electronic Commerce Software

400

(7)

Catalog Display

401

(2)

Shopping Cart

403

(4)

Transaction Processing

407

(1)

Advanced Functions of Electronic Commerce Software

407

(8)

Middleware

407

(1)

Enterprise Application Integration and Databases

408

(2)

Web Services

410

(3)

Integration with ERP Systems

413

(2)

Electronic Commerce Software for Small and Midsize Companies

415

(6)

Basic Commerce Service Providers

415

(3)

Mall-Style Commerce Service Providers

418

(2)

Estimated Operating Expenses for a Small Web Business

420

(1)

Electronic Commerce Software for Midsize to Large Businesses

421

(2)

Web Site Development Tools

421

(2)

Electronic Commerce Software for Large Businesses

423

(7)

Enterprise-Class Electronic Commerce Software

424

(2)

Customer Relationship Management Software

426

(2)

Supply Chain Management Software

428

(1)

Content Management Software

428

(1)

Knowledge Management Software

429

(1)

Summary

430

(1)

Key Terms

430

(1)

Review Questions

431

(1)

Exercises

431

(2)

Cases

433

(2)

For Further Study and Research

435

(3)

Electronic Commerce Security

438

(55)

Online Security Issues Overview

440

(4)

Managing Risk

441

(1)

Computer Security Classifications

442

(1)

Security Policy and Integrated Security

442

(2)

Security for Client Computers

444

(15)

444

(3)

Web Bugs

447

(1)

Active Content

447

(2)

Java Applets

449

(1)

JavaScript

449

(1)

ActiveX Controls

450

(1)

Graphics and Plug-Ins

450

(1)

Viruses, Worms, and Antivirus Software

451

(4)

Digital Certificates

455

(3)

Steganography

458

(1)

Physical Security for Clients

458

(1)

Communication Channel Security

459

(15)

Secrecy Threats

459

(2)

Integrity Threats

461

(1)

Necessity Threats

462

(1)

Threats to the Physical Security of Internet Communications Channels

463

(1)

Threats to Wireless Networks

463

(1)

Encryption Solutions

464

(7)

Ensuring Transaction Integrity with Hash Functions

471

(1)

Ensuring Transaction Integrity with Digital Signatures

472

(1)

Guaranteeing Transaction Delivery

473

(1)

Security for Server Computers

474

(7)

Web Server Threats

474

(1)

Database Threats

475

(1)

Other Programming Threats

475

(1)

Threats to the Physical Security of Web Servers

476

(2)

Access Control and Authentication

478

(1)

Firewalls

479

(2)

Organizations that Promote Computer Security

481

(3)

CERT

482

(1)

Other Organizations

482

(1)

Computer Forensics and Ethical Hacking

483

(1)

Summary

484

(1)

Key Terms

485

(1)

Review Questions

486

(1)

Exercises

487

(1)

Cases

487

(3)

For Further Study and Research

490

(3)

Payment Systems for Electronic Commerce

493

(43)

Online Payment Basics

495

(2)

Payment Cards

497

(6)

Advantages and Disadvantages of Payment Cards

499

(1)

Payment Acceptance and Processing

499

(4)

Electronic Cash

503

(10)

Micropayments and Small Payments

504

(1)

Privacy and Security of Electronic Cash

504

(1)

Holding Electronic Cash: Online and Offline Cash

505

(1)

Advantages and Disadvantages of Electronic Cash

506

(1)

How Electronic Cash Works

507

(1)

Providing Security for Electronic Cash

507

(1)

Electronic Cash Systems

508

(5)

Electronic Wallets

513

(4)

Microsoft .NET Passport

514

(1)

Yahoo! Wallet

514

(1)

W3C Micropayment Standards Development Activity

515

(1)

The ECML Standard

515

(2)

Stored-Value Cards

517

(3)

Magnetic Strip Cards

517

(1)

Smart Cards

518

(2)

Internet Technologies and the Banking Industry

520

(6)

Check Processing

520

(1)

Phishing Attacks

521

(2)

Organized Crime, Identity Theft, and Phishing Attacks

523

(1)

Phishing Attack Countermeasures

524

(2)

Summary

526

(1)

Key Terms

526

(1)

Review Questions

527

(1)

Exercises

527

(2)

Cases

529

(2)

For Further Study and Research

531

(5)

Part 4: Integration

Planning for Electronic Commerce

536

(33)

Planning Electronic Commerce Initiatives

537

(11)

Identifying Objectives

538

(1)

Linking Objectives to Business Strategies

538

(1)

Measuring Benefits

539

(1)

Managing Costs

540

(7)

Comparing Benefits to Costs

547

(1)

Return on Investment (ROI)

547

(1)

Strategies for Developing Electronic Commerce Web Sites

548

(7)

Internal Development vs. Outsourcing

549

(4)

Selecting a Hosting Service

553

(1)

New Methods for Implementing Partial Outsourcing

554

(1)

Managing Electronic Commerce Implementations

555

(6)

Project Management

555

(2)

Project Portfolio Management

557

(1)

Staffing for Electronic Commerce

557

(3)

Postimplementation Audits

560

(1)

Summary

561

(1)

Key Terms

561

(1)

Review Questions

562

(1)

Exercises

562

(1)

Cases

563

(3)

For Further Study and Research

566

(3)

Glossary

569

(32)

Index

601

Rent More, Save More! Use code: KBRENTAL

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Electronic Commerce

Electronic Commerce

9781418837037

1418837032

Summary

Author Biography

Table of Contents

Supplemental Materials

Write a Review

Rent More, Save More! Use code: KBRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Electronic Commerce

Electronic Commerce

9781418837037

1418837032

Summary

Author Biography

Table of Contents

Supplemental Materials

Write a Review

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