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Electronic Commerce, now in its fourth annual edition, continues to balance both the technological and strategic aspects of electronic commerce essential to succeeding in today's Internet-based economy. The author tackles the business topics first, then addresses the technology needed to support those strategies. New detailed Business Cases in each chapter challenge you to apply core concepts to real-world scenarios and to develop solutions. The author has also revised and updated this text to provide the most up-to-the-minute information and resources, including discussions of international, legal, ethical, and tax issues. This text also provides full coverage of the CompTIA EBiz+ certification exam objectives! Book jacket.
Table of Contents
Introduction to Electronic Commerce
Technology Infrastructure: The Internet and the World Wide Web
Business Strategies for Electronic Commerce
Selling on the Web: Revenue Models and Building a Web Presence
Marketing on the Web
Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce
Web Auctions, Virtual Communities, and Web Portals
The Environment of Electronic Commerce: International, Legal, Ethical, and Tax Issues