9780130082183

Market-Based Management

  • ISBN 13:

    9780130082183

  • ISBN 10:

    013008218X

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 01/01/2004
  • Publisher: PRENTICE HALL
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

New third edition takes a strategic approach to value/profitability in marketing management and helps readers work through financial analysis. Focuses on the fundamental need for businesses to attract, satisfy, and retain customers. Previous ed. c2000. Softcover.

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