9780130387752

Market-Based Management

  • ISBN 13:

    9780130387752

  • ISBN 10:

    0130387754

  • Edition: 6th
  • Format: Paperback
  • Copyright: 01/09/2012
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

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