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Market-Based Management : Strategies for Growing Customer Value and Profitability

Book cover for Market-Based Management : Strategies for Growing Customer Value and Profitability

Market-Based Management : Strategies for Growing Customer Value and Profitability

  • ISBN 13: 9780131469563
  • ISBN 10: 0131469568
  • Edition: 4th
  • Format: Paperback
  • Copyright: 01/01/2009
  • Publisher: Pearson College Div
  • Newer Edition
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