Marketing with ConnectPlus
- ISBN 13:
- ISBN 10:
- Edition: 4th
- Format: Hardcover w/ Access Card
- Copyright: 01/29/2013
- Publisher: McGraw-Hill Education
Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)
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With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.