9780316346627

Tipping Point : How Little Things Can Make a Big Difference

  • ISBN 13:

    9780316346627

  • ISBN 10:

    0316346624

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 01/07/2002
  • Publisher: Little, Brown and Company

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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