9780132747257

Strategic Marketing Problems

  • ISBN 13:

    9780132747257

  • ISBN 10:

    0132747251

  • Edition: 13th
  • Format: Hardcover
  • Copyright: 07/15/2012
  • Publisher: PRENTICE HALL

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Strategic Marketing Problems: Cases and Commentsbalances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.

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