Strategic Marketing Problems : Cases and Comments
Strategic Marketing Problems : Cases and Comments
- ISBN 13:
9780131421844
- ISBN 10:
0131421840
- Edition: 11th
- Format: Hardcover
- Copyright: 01/01/2007
- Publisher: Prentice Hall
- Newer Edition
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Summary
READ ABOUT Nokia's successful Segmentation Approach and resulting cell phone offerings eBay's alternative market-entry options in Latin America Nintendo's launch of Game Boy Color Gateway Inc.'s controversial multi-channel strategy