9780132720823

Retail Management A Strategic Approach

  • ISBN 13:

    9780132720823

  • ISBN 10:

    0132720825

  • Edition: 12th
  • Format: Hardcover
  • Copyright: 07/10/2012
  • Publisher: Pearson
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The text that helps readers thrive in today’s retailing industry.

Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.  

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