9780130263346

Retail Management : A Strategic Approach

  • ISBN 13:

    9780130263346

  • ISBN 10:

    0130263346

  • Edition: 8th
  • Format: Hardcover
  • Copyright: 01/01/2001
  • Publisher: PRENTICE HALL
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.

Author Biography

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Table of Contents

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