9780321055552

Public Relations: Strategies and Tactics

  • ISBN 13:

    9780321055552

  • ISBN 10:

    0321055551

  • Edition: 6th
  • Format: Hardcover
  • Copyright: 12/01/1999
  • Publisher: Pearson College Div
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Public Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues in public relations.

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