Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)
Extend Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Sorry, this item is currently unavailable.
Updated in a 10thedition, Public Relations: Strategies and Tactics, Tenth Edition,#xA0;clearly explains to students the basic concepts, strategies, and tactics of today#x19;s public relations practice. This comprehensive#xA0;text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
Table of Contents
Part 1 Role
Chapter 1 What Is Public Relations?
Chapter 2 The Evolution of Public Relations
Chapter 3 Ethics and Professionalism
Chapter 4 Public Relations Departments and Firms
Part 2 Process
Chapter 5 Research
Chapter 6 Program Planning
Chapter 7 Communication
Chapter 8 Evaluation
Part 3 Strategy
Chapter 9 Public Opinion and Persuasion
Chapter 10 Conflict Management: Dealing with Issues, Risks, and Crises