9780205770885

Public Relations Strategies and Tactics

  • ISBN 13:

    9780205770885

  • ISBN 10:

    0205770886

  • Edition: 10th
  • Format: Hardcover
  • Copyright: 01/19/2011
  • Publisher: Pearson
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Updated in a 10thedition, Public Relations: Strategies and Tactics, Tenth Edition,#xA0;clearly explains to students the basic concepts, strategies, and tactics of today#x19;s public relations practice. This comprehensive#xA0;text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

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