9780205843954

Media of Mass Communication Plus NEW MyCommunicationLab with eText -- Access Card Package

  • ISBN 13:

    9780205843954

  • ISBN 10:

    0205843956

  • Edition: 11th
  • Format: Package
  • Copyright: 06/21/2012
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Updated in its eleventh edition, The Media of Mass Communicationengages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

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