9780205029365

Media of Mass Communication, Study Edition

  • ISBN 13:

    9780205029365

  • ISBN 10:

    0205029361

  • Edition: 10th
  • Format: Paperback
  • Copyright: 02/08/2011
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Updated in a new 10thedition, Media of Mass Communicationbalances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. It helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry . #xA0; This Study Edition offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool for students or as assigned homework.#xA0;

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