9780136157397

Global Marketing Management

  • ISBN 13:

    9780136157397

  • ISBN 10:

    0136157394

  • Edition: 8th
  • Format: Hardcover
  • Copyright: 04/15/2013
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The leading MBA text in international marketingwith comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

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