9780139030239

Global Marketing Management

  • ISBN 13:

    9780139030239

  • ISBN 10:

    0139030239

  • Edition: 6th
  • Format: Hardcover
  • Copyright: 01/01/1999
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For graduate courses in International and Global Marketing. The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

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