9780131452589

Framework for Marketing Management, A

  • ISBN 13:

    9780131452589

  • ISBN 10:

    0131452584

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 01/01/2009
  • Publisher: Pearson College Div
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Managementprovides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

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