9780132303897

Framework for Marketing Management & Custom Case Flyer Pkg.

  • ISBN 13:

    9780132303897

  • ISBN 10:

    0132303892

  • Edition: 3rd
  • Format: Package
  • Copyright: 01/01/2007
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Framework for Marketing Management provides instructors with authoritative marketing theory and practices in a concise format that helps students adapt current marketing strategies. It's new modular format and streamlined approach offers greater flexibility in classes where outside cases, simulations, and projects are brought in.

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