Discover fashion that dared to be different, risked reputations and put careers in jeopardy. This is what happens when people take tradition and rip it up.

FashionQuake introduces 50 pivotal momentsthat shook the world and changed mainstream fashion forever, telling the fascinating stories behind each piece’s creation, reception, and legacy.

From awe-inspiring couture to protest T-shirts, bumster trousers to safety-pin dresses, this book profiles the cutting-edge of fashion, featuring enigmatic designers, risqué campaigns, surreal haute couture, and radical clothing. By tracing the history of modern fashion via the pieces that steered away from the norm, Caroline Young tells us how we got to the here and now.

This fascinating and deeply insightful book presents an alternative introduction to fashion focusing on 50 moments that consciously questioned boundaries, challenged the status quo, and made shockwaves we are still feeling today.

This book is from the Culture Quake series, which looks into iconic moments of culture which truly created paradigm shifts in their respective fields. Also available are ArtQuake, FilmQuake, and MusicQuake.

Caroline Young is an Edinburgh-based writer and fashion journalist. She is the author of Classic Hollywood Style (2012), Style Tribes (2016), Tartan and Tweed (2017) and Living with Coco Chanel (2019).