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Essentials of Services Marketing Concepts, Strategies and Cases
Essentials of Services Marketing Concepts, Strategies and Cases
- ISBN 13: 9780030288920
- ISBN 10: 0030288924
- Edition: 2nd
- Format: Hardcover
- Copyright: 06/29/2001
- Publisher: South-Western College Pub
- Newer Edition
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Summary
The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.
