9780324319965

Services Marketing Concepts, Strategies, & Cases

  • ISBN 13:

    9780324319965

  • ISBN 10:

    0324319967

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 12/16/2005
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college.

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