9780030196041

Entrepreneurship A Contemporary Approach

  • ISBN 13:

    9780030196041

  • ISBN 10:

    0030196043

  • Edition: 5th
  • Format: Hardcover
  • Copyright: 09/01/2000
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This market leader was the first of its kind to cover entrepreneurship in one entire text. Its practical step-by-step approach helps develop entrepreneurial skills. The revision of this successful text features the Internet and a chapter on "Quality and the Human Factor," as well as current management themes that will keep the text at the forefront of the market.

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