9780030245947

Entrepreneurship: A Contemporary Approach

  • ISBN 13:

    9780030245947

  • ISBN 10:

    003024594X

  • Edition: 4th
  • Format: Paperback
  • Copyright: 09/10/1997
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Learn how to be a successful entrepreneur with ENTREPRENEURSHIP! Presenting the most current thinking in this explosive field, this entrepreneurship text provides you with a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful analytical skills. Cases found throughout the text present the venture creations or managerial ideas confronted by real-world companies.

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